This was a semester long project. Asked to come up with a organization/company. I came up with "Earthenwear" a play on the word earthenware. The company creates products (earrings) with light-weight polymer clay and uses eco-friendly packaging. After coming up with a concept, we were tasked with creating the brand. We had to include components like an identity system, ads, heavy-text items (catalogue), packaging, etc. In the end you had to have a total of 8-10 components. All visuals shown were created through Adobe Creative Cloud.

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I took on the challenge of actually creating some earrings myself. Photographs of the earrings displayed on brown wood were photographs taken by me. All others were free stock images.

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November 2020

Grade received: A

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Motion Graphics

(Short ad shown above):

https://vimeo.com/486813537

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Logo​